Designing AI for human wellbeing and flourishing
We help organisations understand and design how AI systems affect human attention, behaviour, and mental & emotional health over time
Behavioural Impact Assessment
Evaluate how your AI system behaves with real users and how it shapes attention, behaviour, trust, and mental and emotional health over time.
Human-AI Interaction Design
Design prompts, flows, and interaction patterns that support clarity, appropriate trust, user autonomy, and healthy engagement.
Safeguards, Governance & Readiness
Define product safeguards, boundaries, and governance mechanisms that mitigate risks while supporting positive human outcomes.
AI systems can shape people in subtle and cumulative ways across contexts, user groups, and levels of vulnerability.
About HCRAI
HCRAI bridges three disciplines: behavioural science, human-computer interaction, and AI ethics and governance.
Our work helps organisations translate human insight into product decisions, safeguards, and governance for AI systems used in the real world.
our approach
A structured approach to human-AI impact
We work from behaviour and context to analysis, design, and governance, to support better decisions around real-world human-AI interaction.
Context and Scope
Define the system, users, use cases, and organisational boundaries.
Human Impact Analysis
Understand how people use, interpret, rely on, or misunderstand the system across contexts, user groups, and levels of vulnerability.
Interaction and Safeguard Design
Design prompts, flows, boundaries, and safeguards that support safer and better use in practice.
Governance and Monitoring
Set oversight, accountability, testing and review processes as systems, contexts, and user behaviour evolve over time.
Research & Insights
Terms & Policies