Building AI around human behaviour
We help organisations design and govern AI.
Behavioural Impact Assessment
Evaluate how real users interact with your AI system and how it impacts trust, behaviour and decision making.
Human-AI Interaction Design
Design experiences that support transparency, clarity, trust, user agency and healthy engagement.
Safeguards, Governance & Readiness
Define product safeguards, boundaries, and appropriate governance mechanisms to mitigate behavioural risks.
AI systems can shape people in subtle and cumulative ways across contexts, user groups and levels of vulnerability.
About HCRAI
HCRAI bridges three disciplines: behavioural science, human-computer interaction and AI governance.
Our work helps organisations translate human insight into product decisions, safeguards and governance for AI systems used in the real world.
our approach
A structured approach to human-AI impact
We work from behaviour and context to analysis, design, and governance, to support better decisions around real-world human-AI interaction.
Context and Scope
Define the system, users, use cases, and organisational boundaries.
Human Impact Analysis
Understand how people use, interpret, rely on, or misunderstand the system across contexts and user groups.
Interaction Design
Design experiences that support positive human outcomes.
Governance
Set the right mechanisms to govern and monitor the human impact of your AI system throughout its lifecycle.
Research & Insights
Terms & Policies